Case study – Promotion Campaign for ARGGO in the UK
- Client: ARGGO Consulting
- Duration: 3 months
- 10 appearances in UK online media, with a total reach of over 50,000 people. 80 mentions of the ARGGO brand in various online publications, strengthening the company's presence in the UK market.
Context and Challenges
ARGGO, an IT company from Romania, wanted to expand its presence in the international market, specifically in the UK, to increase its visibility and attract new clients. Given the fierce competition in the tech industry, the company turned to 2032 Communication for assistance in launching a promotional campaign aimed at the UK audience, with the goal of creating a significant impact.
Objectives
Increasing the visibility of the ARGGO brand in the UK.
Promoting the Timeqode platform, part of ARGGO's portfolio, in the UK market.
Generating articles and mentions in UK online media to draw attention to the company's products and services.
Implemented Strategy
2032 Communication developed and implemented a tailored communication strategy for ARGGO, which included the following steps:
1. Communication Plan and Media Outreach
A detailed research of the UK media market was conducted, identifying relevant platforms and publications for the IT and tech sector.
An approach was established focused on creating relevant content for the target audience in the UK, emphasizing the technological innovations and solutions offered by ARGGO and Timeqode.
A communication plan was launched, including press releases, as well as articles and interviews in online media.
2. Collaborations with Industry Publications and Journalists
The 2032 Communication team identified journalists and influencers in the IT and tech sector in the UK, collaborating with them to gain visibility in industry-specific publications.
A partnership was established with various tech platforms and websites in the UK to publish dedicated articles about the solutions offered by ARGGO and Timeqode.
3. Media Management and Results Monitoring
Articles and mentions were actively monitored throughout the campaign to evaluate the impact and adjust the strategy in real-time.
Periodic reports were created to track the campaign's progress and ensure the achievement of the set objectives.
Results and Impact
The promotion campaign in the UK, conducted over three months, achieved exceptional results, demonstrating the effectiveness of the implemented strategy:
10 appearances in UK online media, with a total reach of over 50,000 people.
80 mentions of the ARGGO brand ChatGPT said: in various online publications, strengthening the company’s presence in the UK market.
39 mentions of the Timeqode platform, which contributed to increasing the platform’s visibility among the audience in the UK.
Significant visibility in the tech and digital media, strengthening ARGGO's image as a key player in the IT sector.
The campaign conducted by 2032 Communication for ARGGO demonstrated how a well-thought-out strategy, combined with an approach tailored to the local market, can deliver exceptional results in international promotion. The impact of the campaign in the UK was significant, contributing not only to the increased visibility of the brand but also to strengthening the positions of ARGGO and Timeqode in the international market. These results reflect the power of an integrated campaign, utilizing both traditional media channels and digital promotion strategies.
