Case study – Corporate Communication&Executiv Branding

Context and Challenges

DOUGLAS Romania is one of the largest cosmetics retailers in Europe, with a strong presence in the local market. In a competitive sector, differentiation through social responsibility and strengthening the image of executive leadership are essential factors for brand growth. In this context, DOUGLAS Romania wanted to strengthen its position both through a well-defined CSR strategy and by promoting its CEO, Lavinia Ivas, as an industry thought leader.

Objectives

• Developing and implementing a CSR strategy that reflects DOUGLAS Romania’s values and commitment to the community.

• Creating an effective Executive Branding strategy for Lavinia Ivas, CEO of DOUGLAS Romania, to strengthen her visibility in the media market. 

• Communicating the company's achievements, store openings, and CSR campaigns through a consistent presence in the media.

• Maximizing media exposure for the opening of DOUGLAS Romania's 40th store.

   

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  Results and Impact

  • Increasing brand awareness: Through strategic media appearances, DOUGLAS Romania strengthened its position as a market leader.

  • Positive impact on corporate image: CSR campaigns were well-received by the public and partners, contributing to the brand's positive perception.

  • Extended visibility for the CEO: Lavinia Ivas became a reference point in the beauty retail industry, being quoted and interviewed in multiple top publications.

  • Significant media exposure: 120 media appearances and 15 mentions dedicated to the opening of the 40th store led to extensive press coverage.

   

  The CSR and Executive Branding strategies developed and implemented for DOUGLAS Romania significantly contributed to strengthening the brand’s reputation and positioning its CEO as an influential leader. This integrated approach not only increased visibility but also built a stronger relationship with the public and business partners.