Case study – Personal Branding Ioana Petrea, RightFit

Context and Challenges

RightFit is a Romanian recruitment agency that focuses on innovation and the use of unique recruitment channels.In a competitive human resources market, differentiation through a strong personal brand of the company’s leader can provide a significant advantage. Thus, it was decided to build and strengthen the personal brand of Ioana Petrea, Managing Partner at RightFit Romania, to highlight her expertise and vision in the recruitment field.

Objectives

• Creating and implementing a personal branding strategy for Ioana Petrea, highlighting the innovation and unique approach of RightFit in recruitment.

• Increasing the visibility of Ioana Petrea in Romania’s main media channels, including business press, general media, and top television stations.

• Developing proprietary content platforms to strengthen online presence and interact directly with the target audience.

  
  

Implemented Strategy

1. Media Appearances and Collaborations with Television Stations

To ensure a consistent media presence, the following actions were taken:

• Establishing permanent segments, with a bi-weekly frequency for 12 months, on PRO TV, within the morning show "Vorbește Lumea". These segments allowed Ioana Petrea to share advice and insights from the recruitment and human resources field, reinforcing her position as an industry expert.

  
  

2. Creating Online Content

To amplify online presence and interact directly with the audience, the following initiatives were implemented:

• The launch of the YouTube video series titled "5 minutes with Ioana", where Ioana Petrea addresses relevant HR topics, offering practical advice and valuable insights. This series significantly contributed to increasing her online visibility and positioning her as a thought leader in recruitment.

  
  

Results and Impact

• Increasing personal notoriety: Through media appearances and online initiatives, Ioana Petrea strengthened her reputation as an expert in recruitment and human resources in Romania.

• Positioning RightFit as an innovative recruitment agency: Associating Ioana Petrea's personal brand with RightFit highlighted the agency's innovative approach and the use of unique recruitment channels.

• Increased interaction with the audience: Social media platforms and the YouTube series facilitated direct communication with industry professionals and potential clients, increasing engagement and online visibility.

The personal branding strategy implemented for Ioana Petrea had a significant impact in strengthening her position as a thought leader in the recruitment field in Romania. By effectively utilizing both traditional and digital media channels, the strategy not only increased personal visibility but also highlighted RightFit's innovative approach in the recruitment market.